First Things First: What is Marketing?

Chances are, you’ve heard the term “Marketing” applied to many things. From using social media to making cold calls, marketing covers a wide array of topics. Most people equate marketing with either sales or advertising, seeing a direct correlation between the sale of your product or service with either paid advertisements or a successful sales team. This makes sense- you see an increase in sales, and you know your marketing efforts are working. But, marketing is much more involved than that. And most businesses are only touching the tip of the iceberg when it comes to a full marketing strategy. There is a bigger picture.

Which is why, whenever I am asked what marketing really is, I explain it as an umbrella term.

Allow me to illustrate: What is marketing?


See what I mean? Most businesses have not developed a detailed business strategy that accounts for ALL of these things and how a well-developed plan can dramatically increase sales, even more so than you are currently experiencing.  But how do you do ALL of this? Honestly, you can’t. You are too busy running your business. That’s where we come in.

Learn more about our Left Brain + Right Brain approach and how we can help you reach the next level.