Email Marketing Best Practices

When I started my first business, I knew I would need an email marketing plan. But that was all I knew. I didn’t know how to set it up, how to make it appealing and I certainly didn’t know how to attract subscribers. I made mistakes constantly. If you are new to email marketing, you will too.

So here are some basic tips to keep you on the right track:

  • Make sure what you are saying is YOU. Keep it simple and make sure it’s coming from you not a template or pre-boxed source of content. Your audience can tell the difference.
  • Don’t focus so much on unsubscribes. It is bound to happen and that’s ok. This is an opportunity for you to learn more about who DOES like getting information from you so you can build a better list.
  • Make sure you send people something they have interest in. Figure out what your audience wants to learn and give it to them.
  • Test everything. Seriously. Every. Single. Thing.

After I went through extensive training, studied email marketing practices and good old trial and error learning, I realized that email marketing can be and in most cases should be a part of your overall marketing strategy- regardless of what industry you are in. I also realized most businesses are still making common mistakes.  So use this infographic as a reminder, and let us know if you still need help.