I Launched My New Product – Now What?

Congratulations!  You have launched your new product. You’ve done extensive market and industry research and testing. You know your target audience, and you’ve even designed a killer website! Your new product is sure to solve all the world’s problems.

But, it’s been a week, and no one except your mom has purchased anything.  Does this mean your product is an epic failure? Are you doomed? The answer is no.

First, relax and don’t let this freak you out. Here is a handy infographic to help you understand how the adoption sequence works. Chances are- you are the beginning.