So, What If You're A Not-trepreneur...?

So, What If You're A Not-trepreneur...?

The number of blogs, books, articles and Youtube videos that exist that indicate the characteristics and traits a person should have in order to be a successful entrepreneur, is exhaustive. recently had a post titled 50 Habits That Prove You Were Born To Be An Entrepreneur.”  The article begins as follows:

“Most aspiring entrepreneurs feel it in their bones -- they were born to be an entrepreneur, to the point where nothing else in life could satisfy them. They’re dissatisfied as employees, followers or consumers. They want to create, build and grow their own enterprises, and they’re filled with the passion of their own ingenuity.”

The article goes on to list what the author sees as being those 50 habits, a few of which I've listed below.

  • You frequently start new passion projects. Every week, a new idea is transformed into a hobby.
  • You can’t sit still. You’re always itching to come up with something, and do something great.
  • You’re always coming up with ideas. Good or bad, the flow of ideas never stops.
  • You don’t give up easily. You face tough challenges but keep going.
  • You talk to everyone you meet. Strangers aren’t intimidating to you.
  • You have a high threshold for risk. You don’t take blind risks, but you don’t stay complacent either.
  • You’re hyper competitive. You can’t even play a board game without flipping that switch.

But let me be perfectly clear here, I find no fault at all with the author's viewpoint or the habits he indicates a person would exhibit who was born to be an entrepreneur - I don't disagree.

I just simply have a question that is completely separate from that thinking. And my question is this: what if you desire to start a business, but you do not have many of these habits, or if they do not come to you naturally? What if you have not known since the age of 12 that you wanted to have your own business? What if you did not plan to start a business or run one, but find yourself doing exactly that due life circumstances or out of necessity? What if you have passion for your business, but that passion does not come before time with your family, with yourself...or sleep?

In short – what if you are a Not-trepreneur?

I believe not-trepreneurs abound. I'm one of them. I had never planned to start the business that I previously owned, but did so out of sheer necessity. And ended up being successful and loving it! However for me, many of Traits-Of-An-Entrepreneur boxes were left unchecked.

  • No fear of failure; not checked. I feared and experienced failure several times in my business. But instead of trying not to have a fear of failure, I accepted that both failure and the fear of it would be a part of my experience. And that if I was honest with myself and who I truly am, that fearing failure was completely natural. Where it really was going to matter was going to be in my ability to dig deep, stand up to it and overcome it. That's what not-trepreneurs do.
  • Unrelenting passion for my business; unchecked. Again, let me be perfectly clear here. I was extremely passionate about my business but not to the extent, in the total scheme of things, that I would place it above the things that I treasure most - my wife, our 3 kids, and spending time with all of them...and getting 7-8 hours of sleep a night!

I did not wake up each morning raring to go, completely stoked by the potentials that day would bring. Some mornings I dreaded being a business owner. I didn't want to “try calling that guy again.” I didn't feel like opening email and learning that the meeting I had finally nailed for the 3rd time “would have to be rescheduled again for 2 weeks”. And there were some mornings I was not at all excited about the prospect of driving nearly an hour to yet another networking event, eating a dry bagel and “telling people about my business.” I but I did all of these things repeatedly, and I did them very well.

You see, again, this is what not-trepreneurs do. They have the ability to continuously dig down deep inside and pull amazing things out of themselves. Things that come more easily and naturally for born entrepreneurs. But because not-trepreneurs have this unique ability (unique strength actually) to successfully do that which does not come naturally, they are just as likely to be successful in owning and running amazing transformative businesses as anyone. And at The Black Rhino Marketing Group, we  are happy help those businesses grow.

So whether you are an Entrepreneur or a Not-trepreneur, we would love to speak with you to learn more about you, your business and your business goals, and discuss the myriad ways we can help you achieve them. So shoot us an email or gives us a call.

Blood, Sweat and Tears

Blood, Sweat and Tears

No…this is not about the rock group, even though I loved them. It’s about entrepreneurs and all the blood, sweat and tears they put into dreams that fail 80% of the time.

If you are an entrepreneur, you’ll get this. If you’re thinking about being one, you should read this.

I’ve been one (actually more than one) since I was 29 years old. That was…oh…let’s just say…a long time ago. In fact, you might call me a “serial entrepreneur”. I also have many friends who are entrepreneurs; and I’ve worked with a whole bunch of entrepreneurs. So I know a lot about them.

Entrepreneurs are a very special breed. Risk takers (almost always). Leaders (not always). Smart (usually). Talented (often). Ambitious (undoubtedly). A little crazy (ahem). Control-freaks (perhaps). Tired. Energized. Work addicts. Determined. Independent. You get the picture.

Or they just don’t want to work for someone else.

But here’s the thing: they ARE working for someone else: their customers, their clients, their employees if they have them, their families if they have one. And here’s the other thing: no one, and I mean NO ONE has all of those good qualities I mentioned above.  Even if you’re smart and talented, there is no way you know or are good at everything you need in order to be successful running your own business.

So let’s say you are really smart or talented. Or both. That gets you to thinking “Hey, I could go out there and do this on my own and do it as good as or better than the people I’m working for.” Or “Hey this is an absolutely brilliant idea for a product—it can’t help but be a success—I’m gonna make millions—I can do this, what’s so tough?”.

Am I right?

And that’s just the kind of thinking that can get you into trouble. Has gotten lots of entrepreneurs into trouble. Got me into trouble for sure. But maybe you’re smarter than most.  If you are, you’ve challenged the “on your own” aspect of being an entrepreneur. I don’t necessarily mean bringing in a partner, but I do mean bringing in someone—partner, employee, consultant—who can help you see the things you can’t see and perhaps help you with those things. Or put you in touch with the people who can help you with those things you just don’t understand or know.

Because you don’t know what you don’t know. And that is ultimately the downfall of most entrepreneurs.

Take me for instance: I know creative, I know marketing, I know ideas, I had an incredible capacity for work and grit like you wouldn’t believe. But I didn’t know the financial side of running a business. I didn’t understand the cycles of one of the businesses I started. So I got into trouble pretty quickly and never really recovered. And it eventually cost me a very dear dream. Granted, the economy played a big role, but had I not gotten into trouble from the get-go, I probably could have weathered it.

I could go on and on, but the lesson behind this is that if you’re going to put it all on the line for a new business of your own, get out there and talk to others who’ve done something like it. Find out what they wish they’d known. Find out the tough stuff—the stuff you just don’t want to face or think about because you’re so enamored with your idea. There are lots of people and organizations who are willing to help—often for free. And then there are the pros who you can pay to help you with the stuff you just can’t do well enough to make your business a success. Hire them. It’s worth it if you can save a lot of that blood, sweat and tears.

Recent Rhino Projects: Website Launch

Recent Rhino Projects: Website Launch

Black Rhino Marketing Group is excited to announce that we have launched a brand new website this past week!

Our client, Alison Henderson, offers a fascinating and unique service that involves Movement Pattern Analysis. So without further ado, please put your hands together for Moving Image Consulting:

As often happens, Alison Henderson’s career path has not been a linear one. With multiple degrees in theater and directing, she has experienced life both in front of and behind the curtain. While doing corporate work to support her theater aspirations she found herself wondering “Why is there more drama in my office than there is on my stage?”

This query led to post-graduate training at Columbia College Chicago, to receive a Graduate Laban Certificate in Movement Analysis. She immediately used Laban’s work with actors, but felt there was more she could do. Rudolf Laban wrote, “Man moves to satisfy a need.” This statement inspired her to uncover the need she had that required fulfillment. The answer was in Warren Lamb’s application of Laban’s work called Movement Pattern Analysis (MPA). 

Ms. Henderson is proud to be one of only twenty-two Certified Movement Pattern Analysts in the world. This unique specialty was the answer to how she could blend her theatre-behavior observation with an accurate and highly effective tool for the entrepreneur and business leader.

As a theater director and acting coach, she examines what motivates characters to take action. The same applies to people in business. Identifying what motivates you and your employees benefits your organization by increasing efficiency of teams and clarifying communication to reach company goals.  Morale is boosted and company culture improves.

Shakespeare nailed it when he said, “There is nothing either good or bad, but thinking makes it so.” Approaches to decision-making are neither good nor bad until a colleague reacts based on his own thought processes. Moving Image Consulting uses MPA Profiling to combine verbal and non-verbal communication for greatest impact on company messaging, effective presentations, increased sales, and workforce communication. It gives us an enlightened alternate perspective on our thought processes.

Check Alison out and learn more about MPA at: