Tips to Create an Effective Facebook Ad

Now that the new year is upon us, new ad opportunities are among us as well. Lucky for you, Facebook is one of the most inexpensive and effective ways to get the word out about your business or product. Whether you want exposure, want to sell a product/service or want to raise awareness, Facebook ads make the execution fast & easy.

Here are five tips that can help you create an effective ad on Facebook:

Curiosity Killed the Cat

Curiosity-based hooks are some of the most proven strategies for grabbing someone’s attention and getting them to continue reading, watching or listening. Whether you decide to ask a thought-provoking question or make a shocking statement, always ensure that you are bringing out the curiosity in your audience!

The “Aha!” moment

Giving your audience an “Aha!” moment is both powerful in the sense that it makes people want to learn more about your business/product and makes your ad shareable which is key in Facebook’s current algorithm.

Think about what information you can reveal or what story you can tell that gives your audience a sudden realization. How can you make them aware of something they didn’t know existed, didn’t know was available or didn’t know was possible? Although you won’t be able to do this on all your ads, make sure you are doing whatever it takes, to deliver that “Aha!” moment.

Credibility Is Key

So you make this awesome ad, but why should people listen to you? What credibility do you have that make people want to pay attention to you, trust you or just flat out care? Now, you don’t want to come across as boastful, but you do want to make it known that you know what the heck you’re talking about.

Call to Action (CTA)

Although this one may seem obvious, a CTA is essential. What action do you want your audience to take next? How can you provoke them to click through? If you don’t make it crystal clear what you want the reader or viewer to do, then they won’t do it. Remember, people get distracted easily and are probably just skimming your ads so make that skimming worth it.

Awesome Graphics

Last, but certainly not least, graphics. An ad is only as good as its graphics so make sure your design is just as awesome as the message you are giving out. You’d be surprised as to how many businesses don’t give enough attention to their imagery. Sometimes free stock images aren’t enough (just sayin’).

Unfortunately, there are always regulations on social media platforms. So, before you even begin to create your ad, make sure you are aware of all of the rules and restrictions that Facebook has in place. Remember, just because you have a great idea for an ad, doesn’t mean that FB will agree with it so it’s always smart to double check for any restrictions.