Color Matters

Color is powerful marketing tool that helps you send your message and makes your business, service, or product stand out.

When you were first setting your color pallet, you may have asked yourself a few questions. Most importantly, how do you choose the right color palette for your brand?

1 |Did you pick your personal color preferences?

2 |Did you pick colors based on your services or products?

3 |Did you pick colors to send your message to your audience?

Colors carry emotion; each color will send you a different message and will give you a different feeling. Colors can make us feel happy or sad…they can make us feel hungry or relaxed. It is important to understand the psychological effects that colors on your target audience.

For instance, look at nature; each season has their own colors. Spring green is not the same as Summer green. Even the color of sky and earth is different from season to season and climate to climate. Also, look at insects; some are warm and bright, some are natural. Their color is based on their need, used to help them in terms of hunting or hiding.

The same applies to our life. Colors connect to feelings in a unique and memorable way, making them a powerful marketing tool for any design project. You want to discern what message you want to share about your upcoming event, business, or product and make sure your color choices reflect that. It is easy to fall back on your personal color preferences when creating your marketing design, but the most important thing to remember is that your design needs to speak to your prospective audience.

So instead, ask yourself these questions:

1 |What colors will grab your target audience’s attention?

2 |What colors best represent the message you’re trying to share?

3 |What colors consistently represent your business brand?

Color resonates with people in different ways. We all have a favorite color or color that we use more during specific periods of life, but the color you use in a design project can say a lot about the work itself. That’s a scientific fact.

At the end of the day, especially for small businesses, you need to feel comfortable with your color palette. Like the color(s) you choose to wear to go to work, you have to show your confidence, so don’t forget to find a way to find the balance between your personal color preference and the colors that help send a message to your prospective audience!