Ad Placement

How to Ruin a Good Design in One Minute!

JUNE 29, 2018
|IN DESIGN

A key tool used to add overall quality to a company is graphic design. Clever logos, trending ads, and creative banners are instrumental in getting the people’s attention enough to search more about you. However, as many entrepreneurs know, getting your ads noticed is no easy feat.

“We never know where the consumer is going to be at any point in time,
so we have to find a way to be everywhere. Ubiquity is the new exclusivity.”

– Linda Kaplan Thaler, Chief Executive at the Kaplan Thaler Group

Now, from billboards to bus benches, there is an ad wherever the eye can see! But is it worth it simply to “get in where you fit in”? I’d argue that poor ad placement can highhandedly ruin an ad.

Just the other day, I was driving through downtown where I saw the following ad that made me say “Eww!!!”

It had nothing to do with the design. The ad itself was actually designed clean and simple, the portrait photographed really well, and the color and layout were chosen wisely. It also had nothing to do with the fact that the ads were installed on garbage bins all over the Chicago Loop.

What made this ad so appalling to me, as you may have already deduced, was the unfortunate facial piercings used to screw the ad on. Perhaps this would have been effective for an ad about facial warts, but sadly that is not the case here. Poor ad placement such as this distracts entirely from the message the ad is trying to communicate.

Let’s imagine Disney World is your ad and the weather is your ad placement. It would be pretty hard to enjoy the trip if it were pouring rain the whole time, right? While on the other hand, Disney World thrives on a sunny day. That’s the effect ad placement can have on an ad.

When it comes to graphic design, it is important to always remember that, in order to have the best impact, a good design must not only be good but it must also launch at the right time and in the right place.