Never Underestimate the Power of Silly

AUGUST 6, 2018

Blog. Buh-log. Blogblogblog. Beluga. Baa-LOOOOO-gah!

Okay…everybody pause reading, to view this animated classic by The Vestibules, courtesy of YouTube:

(You can thank me later as you ponder how you made it this far in life without these words bouncing around in your brain.)

Are you back? Did you watch the whole video? Let me know how many other people you forward it to before the end of the day.

Now, down to business. The power of silly can work, not just in squiggly animation, but in advertising. Consider Aflac Insurance. Although the company was founded over 60 years ago, prior to the introduction of the Aflac Duck in 2000, brand name recognition was less than 12%. Today brand recognition is over 90%. And I know you hear that duck quack inside your head while you were reading that information!

Another case of effective silliness, also in the insurance industry, is the commercial theme for Farmers Insurance. Oh, what a pretty penny I’d have paid to be sitting in the board room when the advertising agency presented their idea for a new jingle: “We are Farmer’s!  Bum-bum-bum-bum-bum-bum-bum-BUM!” Simple, silly, memorable genius. You gotta love it!

So be serious when serious is called for. Be professional whenever professional is advisable. (Yeah, yeah, I know…most of the time.) But look for mirthy opportunities. Sometimes, when and where you’d least expect it, silliness is exactly the doctor (or duck) ordered.