Free Idea Friday: The Splurge

Free Idea Friday: The Splurge

NOVEMBER 30, 2018 |IN CULTURE |BY JEFF COTTEN

Seeing the Purge, a movie-turned-franchise about all crime being legal for 24 hours, inspired a similar, albeit less violent, idea that I believe could actually benefit society.

This idea I have dubbed the Splurge, goes as follows: For one day, every five years or so, the 99% was given the opportunity to be in the 1%. This would be achieved through a bank transaction triggered at midnight, granting  an extraordinarily large sum of money (let's say $1 Million, as an example) to the designated splurgers.

Those granted this million then have 24 hours to spend all or as much of it as possible. You can fund your next start up or pay off the debts of your old one, but no matter what you do with the money, you CANNOT save any of it. Any remaining "Splurge Dollars" will be taken back.

The idea is to boost the morale of the 99% by giving them a taste of the good life while also cycling money right back into the economy.

Obviously, there would have to be regulations put in place. You'd need all of your receipts so you don't purchase anything illegal or dangerous. Splurge dates would be assigned individually. I imagine the money would come from some type of tax paid by those who register to splurge, similar to how paying life insurance works.

The Splurge can be used as a motivator to keep working to achieve a higher lifestyle or a reminder that money really isn't everything. I know they say money can't buy happiness but there are some things you can't know for sure without seeing for yourself. 

Being able to look past material possession would really save us "less-endowed" folks a lot of time. So what would you spend on your Splurge Day? Hopefully, not marketing. Black Rhino fits every budget.

 


I Haven't Seen That Commercial

I Haven't  Seen That Commercial

OCTOBER 26, 2018

It has come to my attention that I have essentially been living commercial-free for some time now. As a premium subscriber of Netflix, Hulu, HBO Now, Spotify and Youtube (a collection of logins from friends and acquaintances), the only time I encounter a commercial is when I listen to the radio or watch someone else's television (I don't have cable).

And I'm not alone because I know quite a few people with just one subscription who prefer mindlessly scrolling for something to watch over changing channels or worse, sitting through the commercials. Generally speaking, no one enjoys sitting through commercial breaks during a show they love. That's why binge-watching is a thing.

Humankind has historically opposed commercials. Ever since the invention of DVR, the prototype for home streaming, we gravitated more and more toward ways that would allow us to skip all the ads and enjoy our shows in peace. And as streaming services expand, and they are (here and here), the opportunity to watch commercial-free content also expands. This all leads me to believe that commercials, one of the most effective methods of advertising, are slowly dying. And the internet is to blame.

No, not just online streaming services. The world wide web as a whole. Nowadays, we are overloaded with content and information just from our cell phones. With commercials, repetition is key and with all the memes, scandals, and "fake news" going on, there is little room to generate buzz without being overshadowed.

It might seem strange now, but if you think about it, commercials are definitely not as impactful to pop culture as they used to be. But what will replace commercials in the future? My guess would be social media based campaigns ran through publicity stunts and other guerrilla tactics.

 

 


Our Latest Forbes Article

Our Latest Forbes Article

NOVEMBER 14, 2018

We’ve all had client presentations of new branding or creative work go this direction, and it makes everyone at the table feel proud and happy. I'm sure there have been many times when you've either nailed a client project or come close -- with a few minor adjustments, you can turn it into a "wow" moment...

Read more on Forbes.com


Should I Say Merry Thanksgiving or Happy Christmas?

Should I Say Merry Thanksgiving or Happy Christmas?

NOVEMBER 9, 2018

I saw my very first Christmas TV ad of the 2018 holiday season on Friday November 2nd around 9p CST. Now I'm not saying that the one I saw last Friday was the very first Christmas TV ad of the 2018 holiday season overall that ran, just the first one that I personally saw. Since seeing that first one just last Friday, I can now say that I have seen countless Christmas ads. Literally countless. I had attempted to keep track of how many I had seen after having seen that first one, and lost track sometime on Saturday evening, at which time I was up to 14 ads. This, given the fact that I had not watched a ton of TV between 9p on Friday and 8p-ish on Saturday.

As one who loves Christmas and looks forward to the Holiday Season, I am always amazed at two things:

1. How quickly the season comes - each year my wife, our kids and I always say the same thing; "I can't believe we're already heading towards Christmas!"

2. How early the Christmas and Holiday ads start running. (lovingly referred to as Christmas Creep)

But is there any truth to this perception of Christmas and Holiday advertising starting earlier and earlier each year? Well the answer is yes...and no. While traditionally, the Christmas and Holiday advertising push usually began a week or so before Thanksgiving, and then began in earnest immediately afterwards on Black Friday, research has shown that many retailers in fact have routinely began their advertising pushes right after Halloween, with a fair number having done so prior to Halloween. So in actuality there really is a rather established history of Christmas and Holiday advertising beginning in October or early November.

However, the fact of the matter is that the perception that holiday advertising is beginning earlier, doesn't actually stem from how early the advertising is first being seen (again research shows Holiday advertising in October & early November has been occurring for quite some time), but rather it stems from the sheer increase in the volume of advertising that is now being seen earlier. This increased volume comes from more, and new, retailers beginning their advertising earlier, as well as from increases the amounts of advertising these advertisers are putting in-market. And of course, what also significantly lends to the perception of the advertising beginning earlier is the increase in the media outlets through which these campaigns are now able to reach us; all forms of broadcast, cable and subscription-service TV & radio, myriad print formats, plus, social media portals, web and mobile...not to mention sponsorships and tradition & digital Out-Of-Home.

So, whether Christmas and Holiday advertising is beginning earlier each year depends on how you look at it...pun intended! But regardless of whether it is or isn't beginning earlier, we at Black Rhino Marketing Group wish you a warm and safe Holiday Season, Seasons Greetings and a Merry Christmas!


Why Hire an External Marketing Team?

Why Hire an External Marketing Team?

NOVEMBER 2, 2018

It’s a busy season. Your in-house team is overloaded and you need a great idea developed in order to complete an important project. You need fresh ideas to bring a fresh, powerful and new concept to the table.

An external marketing team can support your in-house designer to start building a better marketing strategy, also allowing him or her to focus on what they do best for your business.

An external marketing team with extensive experience in different areas is a perfect opportunity for your company to cut unnecessary expenses and build a marketing strategy that works the best for your business. While your in-house team is busy with day-to-day deadlines, the external team can fill the temporary staffing gap. They can take over larger initiatives such as branding and product launching or assist with workflow and ideation.

Hiring an external marketing team will help you grow your department for a short-term solution while hiring full-time employees. Not to mention, it gives your in-house team a chance to learn more and advance their knowledge and skills by collaborating with a team with a more colorful background and broader perspective.

It’s always a great idea for big companies to have an in-house graphic designer for day-to-day tasks, but to complete an important project you'll need a fresh concept that could come from a fresh team. Say, Black Rhino Marketing Group, for example.