Black Rhino's AFI Top 100

Black Rhino's AFI Top 100

This week, we went through the AFI Top 100 List to see what movies we had seen along with which movie stuck out to us the most. 

Andrea

- Seen 95 of the top 100

While there are several on this list I could fully recommend and have immensely enjoyed, the one that springs to mind the most of #9: Vertigo. This also happens to be my all time favorite Alfred Hitchcock movie (yes, I’ve seen if not all, most of his films). Given that it’s a Hitchcock film there it certainly has the prerequisite of suspense and thrilling scenes. My favorite aspect however is the twist – I won’t give it away if you haven’t seen it- but this is another example of a great film that keeps you hooked from the beginning and doesn’t disappoint.

Rebecca

- Seen 25 of the top 100

My favorite movie is It's a Wonderful Life. I have watched this film in its entirety at least 30 times. Probably more. It has been a Christmas tradition since my childhood and has continued ever since. I love this movie. I can rattle off most of the dialog and lines from this script are sprinkled in conversations with my family throughout the year. Good movie, good memories.

Laurie

- Seen 78 of the top 100

The one movie that left the strongest impression on me when I saw it was 12 Angry Men.  Shot in B&W, set entirely in a jury room with only 12 men, it was a brilliant demonstration of what happens when people are challenged to verbalize their thoughts and conflicting points of view; the impact of prejudice (hidden or open),  close proximity, and emotional fatigue; and the influence people can have on each other, especially a calm and intelligent leader.   I remember being shocked that the jury was all male. Just 3 years after my birth.
 
 
Soulmaz
 
- Seen 75 of the top 100
 
My favorite movie on this list is Gone with the Wind because I love the characters, the setting, and the story. I have loved this movie since I was a child. I also really like Scarlet because she was strong (except for the times when she was around that boring guy she was in love with).
 
 
Jeff
 
- Seen 24 of the top 100
 
As a millennial, the movie that excited me the most was Toy Story. It's got everything I love: comedy, good story, and nostalgia! I still have my work cut out for me it seems.
 
 
How many movies on the list have you seen? Let us know in the comments!


The Rule of 2/3

The Rule of 2/3

JANUARY 18, 2019| IN BUSINESS| BY ANDREA KEIRN

You’ve heard of this rule before. You’ve seen it before applied to various industries of service providers, but that doesn’t make it any less true.  For marketing professionals, we know this rule all too well. Getting our clients to understand, however, is a different matter.

The Rule: CHEAP. FAST. GOOD. You can only choose 2.

CHEAP: You are always looking for a deal. It is our human condition to try to find ways to save money, and retain the best value for the work we are paying for

FAST: You also want your projects done as quickly as possible.

GOOD: Not only do you want it done quickly and for less money, but you want it to be good. Good design, good strategy, good in every way.

Why can you only choose 2?

VALUE: the value of quality marketing work is not synonymous with the amount you pay necessarily. Value is provided when something is done well, with intention and provides both instant results and long-term outcomes.

CHEAP + FAST: When you’re choosing two, cheap and fast end up being a likely option, afterall, those are your two primary motivational factors, get it done now and get it done for the least amount possible. The problem with this strategy is that it forces your marketing team into a situation in which they have to cut corners, spend less time finding the best possibly solutions and instead finish a “quick and dirty” version of your project. That means the thing you have sacrificed is GOOD. Your project will still have a lot of positive attributes, but will it be everything you hoped, and be perfect without any missteps? No.

CHEAP + GOOD: Ok, so above it seems like the issue is one of time, by combining cheap and fast you lost quality which is what you need in the long run. Choosing cheap and good could be a better combination because you save money while getting a higher quality completed project which could ultimately mean higher value. The sacrifice here is time. In order to perform high quality services at a lower rate, your team will need to manage this project differently. And you may be one of many projects in process and in order to spend the time wisely on your project and make it beneficial to the team, they will need to take extra time.

FAST + GOOD: Yes, this is an option. Yes, we can do what you want in the quality that you want in the timeline you want, but that will mean our team will have to work double-time, triple time and that means it’s going to cost you more, because you will have to pay for that time and extra time spent.

Keep this in mind next time you are trying to hire a marketing company, or any other services company – you will have to sacrifice one of the three. Otherwise, you will not get the value you are actually looking for.

Which 2 would you choose?


Top Marketing Trends of 2019

Top Marketing Trends of 2019

JANUARY 11, 2019| IN MARKETING| BY DANE SANDERS

We'll it's that time of year again when nearly everywhere you look, you'll see the Top XX (insert whatever number you wish here) List of (insert whatever category you wish here). We've all seen these lists before - the top 10 fashion trends for such-n-such year, the top 20 food or restaurant trends for the upcoming year. And of course the top any-given-number of predictions for any-given-category always makes the rounds.

However, considering the current state of affairs we have right now in our country, I think there's only one prediction for 2019 that's fairly safe to make, and I'm going on record of making that prediction; here goes: The top prediction for 2019 is that it's going to be nuts. We'll touch base later this year to see how right or wrong I am.

In the interim, and albeit, maybe a slight bit less interesting, here are some of the top marketing trends that are expected in 2019!

1| Digital Marketing

Virtual and Augmented Reality will be two closely related cousins that you will hear and see more of (no pun intended) in 2019. 1. The World Is Quickly Turning to Virtual (VR) and Augmented Realities (AR). It was only a few short years ago that Pokémon Go created pandemonium with people aimlessly drifting around cities and towns, as well as crashing into each other and vehicles as they consumed this exciting new technology. Although seen by most as a gaming technology, brands as well as the medical community will be using this technology in greater measure to respectively enhance the experience of their customers and achieve greater understanding of medical procedures among patients.

IKEA is a prime example. In 2016, they began experimenting with VR gaming technology and announced the Virtual Reality Kitchen - IKEA VR Experience. This shopping app enabled customers to try various IKEA products prior to purchasing them. With this app, shoppers can see how a customized kitchen will look and feel with a simple click, and are able to easily move around the space while testing out myriad finish or cabinet solutions.

In 2019, it's likely that we’ll see even more brands take these types of major steps using VR and AR to further enhance and add value to the customer experience.

2| Content Marketing

More people will make purchase decisions based on the trust of people they know, and as a result of consuming reputable content versus seeing ads. It's been clear for several years now that people are turning away from traditional ads.

In fact, the top four sources of advertising that are trusted most are: people you know, branded sites, editorial sites, and reviews, according to a Nielsen study from 2015. Traditional ads are pretty close to the bottom of this list, and that hasn’t really changed. To that point, it is expected that 30 percent will be using ad blockers by the end of this year, which means that a company doing traditional ads will miss 30 percent of their target audience right out of the gate. It this to say that marketers shouldn't do traditional ads at all? No not really.

There is still a place for traditional ads, and it will make sense to do them. The key though is that they have to be a lot more relevant, targeted and of value to the consumer. This is one of the reasons we see more companies spending more money on content marketing, and influencer marketing. Another strong tactic is referral partnerships, as well as other tactics that be able to deliver actual value to audiences.

3| Social Media Marketing

In this realm (3) things will be key: Social Listening, Timeliness & Micro-Influencers.

Social Listening: This is really the act of monitoring the web and various social media to find every mention of a brand or any keywords that have been chosen. Included in this wold be untagged brand mentions, industry keywords that suggest there's an interest to buy a product, as well as mentions contained in blogs, discussion forums, and on news sites. The real goals of doing this are to enable better customer service, but also reputation management, as we all know how quickly and negative press even if inaccurate or unfounded can spread, and the consequences it can wreck on a brand. even though there are, of course, many others.

Using social listening for the two things above is expected to gain even more steam, the real trend this year will be using it for lead generation. Right now, only a small number of companies are doing this, but that number is increasing as marketers learn that they can find people (aka potential customers) that looking for the exact same services they offer.

Timeliness: We live in an on-demand, always on world. And in social media this could be more pronounced. So for marketers using social media, this means that real-time communication is vital, and comes in the form of 24/7 customer support, real-time social selling, chatbots, and constant monitoring for a potential social media crisis.

Obviously this is because social media never sleeps. Customers use products, talk about them online, and buy new one at any given moment. This has been going on for some time, and the technology has caught up. We have the tools to look for and find brand mentions in real time, tools that can schedule content to be posted at any specific time, and chatbots that offer help on the spot.

As we move through the year, we'll see consumers who will expect their Twitter complaint to be addressed immediately (and for those companies that do not, it will be glaringly obvious). This concept of timeliness has huge revenue potential, imagine a very realistic scenario in which someone asks in social media “Does anyone know a good so-n-so?” and your company can answer immediately with an offer of your product. In the world we now live in, no one has the desire to wait. People want their problems fixed and their needs met, now.

Micro-Influencers: For the last few years, social media influencers have become a major trend. We now have Instagram stars, Twitter influencers and YouTube millionaires who have millions of followers. Every post, vlog, or tweet they generate is instantly viewed by more people than TV ad folks could ever hope for. The power of social media influencers is huge and the thing is it's growing

But as you can imagine, as the number of these influencers has grown, so have the prices for their services. This is leading more businesses to consider alternatives like micro-influencer marketing.

Different from major influencers, micro-influencers exist in all marketing niches. They have less than 10,000 followers, but most of these followers are truly interested in what they have to say. And they these micro-influencers are very engaged, and are often considered experts in their niche.

Because these smaller player are not sought by big advertisers (yet), they are seen as being trustworthy and down-to-earth. The marketing potential with this group is very high and will be recognized in 2019.

4| B2B Marketing

Companies will further adopt an account-based marketing and sales approach.

For the past few years Account-based marketing (ABM) has been a hot topic in B2B marketing, and 2018 it gained even more steam. Research shows that 92% of firms recognize the value of ABM, so much so that it has been said to be a B2B marketing “must have.” For B2B companies that have extended and complex sales cycles, and that oftentimes involve several stakeholders and high-value transactions, ABM represents a more effective way to generatenew business than relying strictly on an “inbound” approach to lead generation.

To be sure, ABM does require close collaboration and tight alignment with sales, companies are seeing the need to move to account-centric models that span the gulf between marketing, sales, in order to drive client success. The company Engagio terms this as “account-based everything”and defines it as “a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.” Realizing that repeat business is a large portion of the revenue stream for many companies, expect that account-based marketing and sales strategies will be seen in greater measure this year.

5| B2C Marketing

Voice-Powered Search will continue to grow. With Siri, Alexa, OK-Google and others, voice-powered search was hot in 2018 and the trend will continue to rise this year. While ComScore estimates that half of all searches will be voice-based by 2020, TechCrunch reports that over 47 million adults currently have access to a smart speaker.

With consumers now understanding that the technology makes their lives easier, voice recognition technology is only expected to grow bigger and better. For the minute, voice search is mostly used for necessity. People use these tools the most if their hands are full or when driving. However, as the accuracy gets better and consumers become even more accustomed to having their needs met, expect to see brands competing as they struggle to figure out how to be "heard" in voice searches. To get a lead on this trend, you should think about the differences between a text search and voice search as it relates to the content on your site. Think about what your customers might say, rather than what the might type, when doing a search. A great way to start is by writing short blogs and descriptions of your product in a tone that is more conversational to create content that better connects with a voice search.

So there you have it, our top 5 marketing trends to expect in 2019. We hope for a successful year for you and your company, and would love the opportunity to speak with you and share our knowledge with you one-on-one to help make your year a successful one.


4 Reasons Why Google+ Never Took Off

4 Reasons Why Google+ Never Took Off

JANUARY 4, 2019| IN SOCIAL MEDIA| BY JEFF COTTEN

So, Google recently announced that they will be shutting down Google+. There statement goes as follows:

"To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data.”

Interesting though that may be, one could argue that this fate has been inevitable since day one. Here are four reasons why Google+ couldn't figure it out.

1| Poor Timing

This, to me, was the main obstacle Google+ faced. From the very beginning it was an uphill battle against Facebook. Despite numerous attempts, such as data transfers and app-linking incentives, no one was really willing to fully migrate from the social media titan that is Facebook.

2| No Niche

Twitter has tweets. Instagram has photo-sharing. LinkedIn connects businesses. What I'm saying is, every social media site serves a purpose that allows you to uniquely connect and share with others. The developers of Google+ could not find a unique social experience, that would appeal to a large audience. In fact, what makes them most unique is exactly what brings me to my next point.

3| User Error

The thing is, everyone technically uses Google+ everyday. This is because you have to log into your Google+ account every time you sign into Gmail, Google Drive, YouTube, and the rest of Google's apps. So while we were utilizing some aspects of it, no one was touching the social media part.

4| Too Far Behind

In a sense, Google+ could never really catch up to any of the other social media platforms. Going in with a competitive disadvantage is never a good thing.

Simply put, Google+ spent too much time innovating the product and not enough time on development from audience listening.

So long, G+. Say hi to Myspace and Friendster for me!