Our Favorite Chocolate Bars

Our Favorite Chocolate Bars

For many of us, chocolate can be our kryptonite. Try as we might, sometimes we just can't resist the call! Here are some of Black Rhino's favorite candy bars!


Take 5 : I have been known to gravitate towards salty snacks more so than sweet, but I simply can’t resist the Take 5 bar, which offers a perfect ratio of both. It’s five layers of pretzels, peanuts, peanut butter and caramel all wrapped in milk chocolate. I know it sounds like a lot, but give it a try- you won’t be disappointed.


My favorite candy bar is the 100 Grand Bar. It’s got everything.  Crunchy bits. Chewy caramel. Smooth chocolate.  Snickers runs a close second for similar reasons.


Skor. Remember this one? Thin, brittle toffee, dipped in milk chocolate. I’d love it if there was a dark chocolate version! A girl can dream. HOWEVER, if this was a “desert island” candy bar, it’d be Twix. Frozen. Do they have freezers on desert islands…?


My favorite candy is KitKat: I like it because I like it. It tastes better than the others! That's all 🙂I also like Ritter Sport, the one with hazelnut. 😉  


My favorite candy bar is also the KitKat. It's tried and true, simple and sweet. Name another candy that does chocolate and wafer like KitKat does. Gimme a break!

What are some of your favorite candy bars? Which ones did we miss? Let us know in the comments!


The Perils of Micromanagement

The Perils of Micromanagement

FEBRUARY 15, 2019

There is so much out there on micromanagement, you know it’s rampant. You know it’s causing loads of problems. You know good people are desperate to get out from under it. Go somewhere else where they don’t have to deal with it. Where they can perform their best and they look forward to coming to work.

Rather than reinventing the wheel, here’s one of the better posts I read on the topic: An Open Letter to Micromanagers by Scott Berkun.

Interestingly, he uses the word “manager” a lot. Not once does he use the word “leader”. That’s because micromanaging is not only bad management, it is the antithesis of leadership.

So if you recognize any of this in yourself, pause, give it some thought, and maybe ask a couple people who work with you for some honest feedback. And I mean allow for honesty. You’ll only come out ahead and better off in the end. You and everyone in your organization.

Meanwhile, here are a couple more pithy comments about the subject:

“It doesn’t make sense to hire smart people and tell them what to do. We hire smart people so they can tell us what to do.”

― Steve Jobs

“The “result” of micromanagement is perhaps tangible in the short run, but more often causes damage for the long term.”

― Pearl Zhu, Change Insight: Change as an Ongoing Capability to Fuel Digital Transformation

“Micromanagement is the destroyer of momentum.”

― Miles Anthony Smith, Why Leadership Sucks™, Volume 2

“A boss who micromanages is like a coach who wants to get in the game. Leaders guide and support and then sit back to cheer from the sidelines.”

— Simon Sinek


Altruism: A Marketing Strategy for the People

Altruism: A Marketing Strategy for the People

FEBRUARY 8, 2019

When thinking of ways to market your company, nothing tops free publicity. Many of the best guerrilla marketing campaigns have involve publicity stunts like re-branding announcements. Looking at you, IHOP. But what if I told you there is a way to generate lasting social buzz, revenue, and customer loyalty virtually without spending a dime? That's right, I'm talking about altruistic marketing!

There is no better way to connect with your audience than by tugging at their heartstrings with good ol' genuine compassion. People love to talk about nice things, especially with all the not-so-nice things going on. So when a company reaches out and takes the time to offer assistance to those in need, you can guarantee news will spread fast and customers, old and new, will pour in.

For example, let's say a printing shop offered free black and white resumes for those who provided proof of unemployment. Not only will this deal generate enormous buzz and revenue, but you also get good karma points by helping people down on their luck.

Now, it's not just giving things away for free. Of course that's nice and all but to the idea is to help others in a way that resonates for years to comes.  It's about doing something impactful. Giving out free slurpees for a day does not guarantee returning customers nor social buzz. Selling slurpees that donate 15% of every sale, on the other hand, is way more likely to get people to stop by your shop as opposed to the 7-Eleven across the street.

Altruistic marketing shows that you care about the wellness of society in ways the competition does not. And even if it doesn't get as much buzz as you may have liked, you've still done a good thing with no risk. Now, that's a publicity stunt I can get behind.


Our Latest Forbes Article

Our Latest Forbes Article

FEBRUARY 6, 2019

Stress is part of all of our lives. But for entrepreneurs and managers, it can be even more overwhelming and carry higher consequences. A new study suggests that the way a leader handles stress could have serious consequences for employees and, ultimately, company culture and productivity.

Read more on Forbes.com

My Thoughts on My Pillow

My Thoughts on My Pillow

FEBRUARY 1, 2019

We’ve all seen the My Pillow commercials that pepper our television viewing. Mike Lindell touting the best pillows since ever, which will cure what ails you and give you the best sleep of your life. Have you ever noticed that in the commercials, all minority groups are equally represented? Great, right?? Wrong. There are equally zero non-white actors and customers present in the commercials. Well, one commercial features vaguely Latino factory workers in the background. (That didn’t help matters, Mike!) They appear to be really happy to be making pillows. For white people.

I used to find the campiness of these commercials sort of charming. Mike walked that fine line between creepy and endearing, somehow always landing just barely on the endearing side. And I loved the older commercial that told the story of how his pillow dream became a reality. But then I started to notice that all the actors in the commercials were as white as the pillows. All of them! (Save for the aforementioned factory workers.) There are about twelve different actors per commercial. About twelve of them are white. You have to work hard to pull that off in this day and age. What are the auditions like for these commercials? Is there some secret code in the casting call that says, ‘if you’re not white, don’t bother showing up’? Or is there a lot of, ‘thank you, next’ until they get their dozen white pillow ambassadors?

There is even a lack of diversity amongst the white actors. The women are largely blond. Next time you see one of the commercials, count the blonde to brunette ratio. Any brunette woman will tell you that we pay attention to these things. All the comparison commercials where the blonde gets her laundry-dishes-floors cleaner or brighter than the brunette who just can’t quite attain the same levels of gleam. And here in MyPillowLand, with the implication that brunettes (along with all the non-white people of the world) don’t desire or deserve a nice pillow upon which to lay their heads.

My Pillow has been so successful, that now Mike is expanding into other product lines: a mattress topper and most recently, sheets. Mike takes time in his new commercial to let us know that the sheets are made with the best cotton sourced from…wait for it…Africa. Let’s all pause a moment for the irony to stop reverberating. I think my dental fillings are rattling loose.

So Mike…COME ON DUDE! Were you determined to join the ranks of Hollywood movies that STILL, ALWAYS kill off the black character first, or the bridal gown industry that thinks their only customers are white brides who don’t want to have the image of brown-skinned models in a dress they might wear? (Really. It’s a thing. Google “wedding dresses” and check out the images. Put on your sunglasses first. It’s not just the dresses that are overwhelmingly white.)

I have no neat little lesson to tie back into marketing for this entry (other than, don’t do what Mike does). This is just a rant. I’m irritated, vexed, flummoxed by Mike & his Super White Pillows. The end.