MARCH 29, 2019

Marketing can be such a nebulous word. It can mean so many different things to different people.

I think marketing means connecting with someone. Connecting with your current customers.  Connecting with potential customers. Even connecting with your employees.So, from my point of view, marketing means communicating with people in such a way that you create a connection.  You create a relatable bond.

You’ve communicated something meaningful, relevant, useful or beautiful to someone such that they want to know more.  Perhaps they feel there is a place for you (your product, your service) in their lives, their work, their homes, their businesses.

In order to communicate clearly, you must cut through the clutter. You must cut your message down to size. You must cut out crap. You must be authentic.  If you do this, you just might stand out in the crowd.

It’s so easy to get caught up in everything: details, facts and figures, competition, marketplace, customer feedback, goals, schedules, budgets, payroll. Everything has its place. The challenge is cutting through all of that to find the most relevant stuff as it relates to communicating and connecting meaningfully. It can be easy to miss something critical that’s right in front of you. That’s where the fresh eyes of a marketing and communications partner can help.  You don’t know what you don’t know, right?

Here’s one final thing to consider: while you’re communicating, take a look at how you are contributing to a better world. How are you giving back to the community? How are you improving the lives of others—customers and employees alike? Think about that. Because the more you contribute, the better the world will be, and the more it will come back to you in abundance.