Forbes.com: The Importance Of Diversifying Your Marketing Plan

In today’s increasingly digital age, business owners are often preoccupied with marketing tactics that they have heard about and know they need — most commonly, social media. As marketers, we frequently encounter business owners who come to us asking for help in creating their social media strategies. Often, these clients are so focused on the idea of social media being the most important tactic that they neglect other, more important pieces of their marketing plans.

While no one disagrees that social media is an important and powerful marketing tool, it cannot be the only tool, as many businesses experienced when the largest social media platform, Facebook, recently experienced an outage….

 

Read the full article on Forbes.com