Are you brave enough for these big ideas?

Are you brave enough for these big ideas?

MAY 20, 2019

Guerrilla Marketing was the brainchild of the late Jay Conrad Levinson, Chicago advertising legend, who published a book about it in 1984.  The concept is still going strong.  Dare I say, it’s still big.


Guerrilla  Marketing tactics use the idea of disruption, interruption and surprise in public places. They make people stop, look, laugh, gasp, perhaps interact and most likely talk about what they saw. The tactics get emotional responses. They create a buzz, sometimes even news. And they’re remembered. So is the product.


That’s a darn big bang for your buck. Which is why Guerrilla Marketing is often perfect for brave and innovative smaller businesses (with brave and innovative marketing partners) who may not have big dollars to make a big impression.  It works especially well if you have a localized business. Yes, it’s for major brands too, and you’ll see a few examples of them here.


I’ll stop using words to describe it and just let you see and react to a few terrific examples from around the world.  They didn’t need any explanation in the real world, so I don’t think they need it here. Go ahead…be brave and bold!

Advertising in the Animal World

Advertising in the Animal World

Generally speaking, birds and animals advertise for an opportunity to pass on their genetic attributes. Similarly, businesses advertise to make that dollar-dollar-bill-y’all. Both animals and businesses seek to find some way to differentiate themselves from the rest of the pack…so to speak.

Some animals want to highlight their physical attributes while others (I’m looking at YOU Bower Bird!) want to show off what an elaborately decorated home they can provide to their mate. The Red Hill Crane does mesmerizing dance to appeal to just the right dance partner. While the Blue Footed Booby (Yep, that’s a thing!) shows off their sexy blue feet to impress the ladies.

Bowerbird Nest (Photo credit: Tim Laman /


Red Crowned Cranes (Photo credit: Evan Pike /


Blue Footed Booby (Photo credit:

All of these birds, as well as the gorilla with the most silver back, the buck with the biggest antlers, and the baboon with the reddest backside are trying to impress with what sets them apart from their competitors. Whoever can catch the eye and the attentions of their intended audience, wins.

So it is in business. We all have to identify what it is that we do better than the others, what sets us apart, what makes us special. And then communicate that to the world. Once we identify our core competency or our extra special widget, we then need to find the best ways to market that product or service to our target audience. If you don’t fully market what you have or do, then your business can never fully reach it’s potential. In other words, don’t be the booby who wears socks to the beach.